Transforming Relationships with Help from Magic 104 1 Assistance Line

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The Magic 104.1 assistance line provides a valuable service for listeners who need help or advice. Whether it's a question about a contest, a request for a song, or a problem with their radio reception, the assistance line is there to assist. At Magic 104.1, providing excellent customer service is a top priority, and the assistance line is just one way that they strive to meet that goal. Listeners can call the assistance line during regular business hours and speak directly with a friendly and knowledgeable staff member who is ready to assist.


The image exploded on Twitter to the tune of 105k likes, but not simply because of the adorably comical image of a shark popping out of a washing machine. Many expressed sympathy for what looks like a shark about to be shoved into a washing machine reluctantly, and owners of the popular plushie said they understand the feeling and purposefully wash it in their bathtubs to avoid the dilemma entirely.

The image exploded on Twitter to the tune of 105k likes, but not simply because of the adorably comical image of a shark popping out of a washing machine. Instead of discussing real estate giant Evergrande s 300 billion in liabilities and its impending collapse, Weibo users were in full meltdown mode over the possibility that an 18, 39-inch stuffed toy shark called Blahaj might be permanently pulled from Ikea s shelves.

Ikea mascot shaek

Listeners can call the assistance line during regular business hours and speak directly with a friendly and knowledgeable staff member who is ready to assist. The assistance line is a valuable resource for Magic 104.1 listeners, making their experience with the radio station even more enjoyable and satisfying.

Ikea is discontinuing an $18 blue shark stuffed animal, and it sent Chinese social media into a total meltdown

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Ikea's Blahaj toys are immensely popular in Asia, where people have posted photos of the sharks doing "human" things like eating dinner as a family or working on laptops. Screengrab/Weibo

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  • Social media users in China went into full meltdown mode on Monday over news that Ikea is planning to discontinue a shark stuffed toy.
  • Ikea posted on its UK Twitter account that it will discontinue the popular Blahaj toy from April 2022.
  • At press time, the Blahaj shark toy was out of stock in Ikea's Singapore, Hong Kong, and Taiwanese online stores, and was no longer listed on its Chinese store.
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The biggest debt crisis of the decade might be looming large over China, but that's not what social media users on Weibo, the country's Twitter-like platform, were talking about Monday.

Instead of discussing real estate giant Evergrande's $300 billion in liabilities and its impending collapse, Weibo users were in full meltdown mode over the possibility that an $18, 39-inch stuffed toy shark called Blahaj might be permanently pulled from Ikea's shelves.

The root of the chaos stemmed from a September 26 tweet posted by Ikea UK, which said that the Blahaj shark was temporarily unavailable "due to supply issues." But Chinese social media users seized upon the second part of the tweet, where an Ikea support staff member wrote that the shark "may only be available for a short period of time as it is set to be discontinued from April 2022."

The topic thread "Ikea toy to cease development" — akin to a subreddit — was viewed on Weibo over 72 million times on Monday morning, and at press time had spawned over 10,000 discussion threads.

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The meter-long stuffed shark gained popularity back in 2019 when people began posting photos of the shark plushie doing "human things" like enjoying a pleasant fall picnic or working at a laptop.

—ez 🌞 (@tiredezra) November 3, 2019

"Please don't take the Blahaj shark away from me," wrote one Weibo user with the ID Ni De Tiao Tiao Tang, posting a picture of her Blahaj shark leaning out of a washing machine. "The one I have at home is a little torn, I haven't had the chance to buy a new one."

"I went to Ikea to get more toys this summer but I'm now filled with regret that I didn't buy a Blahaj then," wrote another user with the ID ListterLe. "I can't believe there's a chance I'm never going to be able to get it again."

Some Weibo users even posted first-hand accounts — complete with images of the shark sitting in their shopping carts — celebrating the fact that they were able to snap up the plush toy before it ran out of stock.

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"I'm bringing my shark home! I'm ecstatic!" One Weibo user with the ID TianQiu Biubiu wrote.

Chinese social media users are up in arms about a stuffed Ikea toy shark called Blahaj being potentially taken off the shelves for good. Some lucky Weibo users, however, managed to secure a purchase of the shark on October 4. Screengrab/Weibo

At press time, the Blahaj shark toy was out of stock in Ikea's Singapore, Hong Kong, and Taiwanese online stores, and was not listed on its Chinese website. It was, however, still available for sale on Ikea's Malaysian, Japanese, and South Korean sites.

Ikea's intention to pull Blahaj from its shelves might not apply to all its retail regions. Ikea USA said in a tweet on September 27 that there were no current plans to discontinue the shark soft toy in its US and Canada stores.

There are currently calls for any plans to discontinue Blahaj to be shelved circulating on Reddit. A Change.org petition asking Ikea to keep selling the shark got more than 4,000 signatures at this article's time of publishing, and a subreddit, r/savetheblahaj, has also been started by a couple of Blahaj fans.

cute shork Mingi H. Very cute shork. Nicely fluffed, soft colors. It feels really nice to hug him due to my body warmth not going anywhere. Would recommend to anyone wanting a bigger stuffed animal. I primarily got him because of the trans memes, but Blåhaj can legitimately work as emotional support for trans/nonbinary people (myself included). 5
Magic 104 1 assistance line

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Reviews for "Magic 104 1 Assistance Line: Your Guide to Accessible Resources"

- John Smith - 1 star - I absolutely hated the Magic 104 1 assistance line. Every time I called, I was put on hold for an absurd amount of time, only to be transferred to another department where I was put on hold again. The representatives were not helpful at all and seemed disinterested in assisting me. I will never use their assistance line again.
- Emily Johnson - 2 stars - I was extremely disappointed with the Magic 104 1 assistance line. The wait time was excruciatingly long, and when I finally spoke to a representative, they were not knowledgeable about the product I needed help with. It felt like they were reading off a script and not actually understanding my problem. Overall, a frustrating and unhelpful experience.
- Sarah Thompson - 1 star - I had a terrible experience with the Magic 104 1 assistance line. The representative I spoke to was rude and unprofessional. They spoke to me as if I was dumb and did not provide any helpful solutions to my problem. I felt like my concerns were not taken seriously, and I ended up resolving the issue on my own. I do not recommend their assistance line to anyone.
- Mike Anderson - 2 stars - The Magic 104 1 assistance line was a letdown for me. The automated system was confusing, and it took multiple attempts to speak to a live representative. However, when I finally got through, the representative was friendly and willing to help. Unfortunately, they were not able to provide a satisfactory solution to my problem. The overall experience was frustrating and time-consuming.

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